Digital Marketing Certificate Course

    Program Features

    programme overview
    LEARNING THROUGH ASSIGNMENTS: Student shall register at Google Classroom for Assignments
    EXPERT INSTRUCTORS & MENTORS: Our instructor panel consists of a mix of renowed industry leaders in the same domain and accomplished subject matter experts, who not only co-devlop the program with us, but also mentor the students.
    REAL INDUSTRY INSIGHTS: Our aim is to nurture sharp minds with latest industry practices and cutting-edge curriculum. Each program is delivered using industry relevant content, real industry case studies and project work and internships.
    DIPLOMA & CERTIFICATION: Certificate would be awarded by premier institution namely the DELHI COLLEGE OF ARTS AND COMMERCE.
    PLACEMENT/INTERNSHIP ASSISTANCE: Having a very good placement cell helping students to place invarious companies. Students placed in reputed companies.
    DEDICATED STUDENT SUPPORT: Our team of in-house advisors assists the students on all fronts – be it career counselling or support or program-related doubts.

    COURSE DURATION: 6 Months
    COURSE FEE: Rs. 56,000/-

    Digital Marketing Certificate Course

    why_digital_marketing

    Digital marketing plays a vital role in helping business grow. Considering that over 4.3 billion people are on the web and two billion of them are online shoppers, there are dozens of opportunities to reach people who are interested in your company.

    The role of digital marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services.

    WHO IS THIS PROGRAM FOR ?
    This Course is for beginners and is ideal for anyone who wishes to learn the fundamentals of Digital Marketing and pursue a career in this growing field.

    Career Choices

    career_choices

    After Certification, the students can choose to start their career in different capabilities:

    • Digital Marketing Strategist
    • Digital Marketing Executive
    • SEO Analyst
    • Social Media Specialist
    • Google Ad words Specialist
    • Email Marketing Specialist
    • Web Analyst
    • Online Reputation

    The Students can also choose to adapt specialized roles:

    • Professional Blogger
    • Freelancer
    • Affiliate Marketing and Ad sense
    • Own agency
    • YouTuber

    Delhi College of Arts & Commerce (DCAC, DU)

    • Delhi College of Arts and Commerce (DCAC), a premier institution of higher learning, was established in 1987 is a constituent college of the Delhi University, financed partially (5 percent) by the Govt. of NCT, Delhi.
    • The high quality of education imparted at DCAC is reflected in the All India survey done by India Today and Nielsen Company. This survey, gave a ranking of 30 to DCAC among All India Colleges in Commerce stream in 2015; a rank of 32 among All India Colleges in Arts stream in 2015; and a rank of 8 among top 10 colleges in India offering Mass Com in 2014.
    • TDCAC has a campus area of approximately 5 acres.
    • TThe college offers 18 undergraduate courses leading to the Bachelor with Honours/Programme Degree. The college also offers various add on and self financed courses.
    • TThe college also collaborated with National Skill Development Corporation (NSDC), The college has also been making various efforts and initiatives to integrate cross cutting issues as gender, climate change, environmental education, human rights, ICT, etc. through various cells, societies and community outreach programmes.
    • TDCAC was also the pioneer college in Delhi University to introduce a three year Honors Programme in Journalism in July-August 1989.
    • TDCAC Alumni are shining brightly in different walks of life. A significant number of them are holding faculty positions in various colleges of Delhi University and an increasingly large number of them are joining the corporate sector as Chartered Accountants, Lawyers, Company Secretaries, Journalists, etc.

    Course Content

    1. Understanding Digital Marketing.
    2. Design Theory & Structure
    3. Blogging
    4. Content Writing and Marketing
    5. Email Marketing & Tools
    6. Website Planning and Structure
    7. SEO (Search Engine Optimization)
      • On Page & Off Page SEO
      • Title and Meta Tags
      • Keyword Planner
      • SEO Audit
    1. Social Media Marketing
      • Using various social media platforms
      • Facebook Marketing and Adwords
      • LinkedIn Marketing
      • Instagram Marketing
      • Pinterest Marketing
      • Youtube Marketing
      • Twitter Marketing
    2. Mobile Marketing
    3. Google Adwords
    1. Google Analytics
    2. Online Reputation Management
    3. Funnel Marketing & Tools
    4. Digital Ad Sales Concepts (CPM/CPC/CPL)
    5. Affiliate Marketing
    6. E-Commerce Marketing
    7. Lead Generation
    8. How to Grab Freelancing Projects
    9. Video Marketing
    10. Live Project / Practical
    11. Useful Tools & Links
    12. Internet Marketing Strategy
    Load More

    Message from Principal DCAC College

    principal_message

    Established in 1987, Delhi College of Arts and Commerce (DCAC) has achieved a reputation for nurturing and promoting excellence. Over the years, the college has made remarkable progress in the fields of both academic and extra-curricular activities. DCAC caters to the learning needs of more than 2500 students and has emerged as one of the most sought-after colleges in the University of Delhi.
    At DCAC, we creatively negotiate between traditional values and the possibilities offered by the modern world. We try and inculcate the love of knowledge and learning among our students and develop skills to help them become responsible global citizens. With a focus on providing holistic education, the college encourages the use of innovative pedagogical practices to further the teaching-learning process.
    As a result, maximum effort has to be diverted in skilling the youth and that’s the very reason that DCAC along with Industry associate Apar India group of Institutions is introducing job oriented Digital Marketing Certification program. Apar India Group of Institutions has been working in Vocational and Skill Development field from more than 2 decades and has trained more than 50,000 students till now and they are working with reputed organizations.
    Digital Marketing has been the buzzword in the Indian job market. This industry is expected to generate huge job and self employment opportunities by Fourth Industrial revolution i.e approaching by 2022. Hence the future of career in this industry definitely looks promising. DCAC train students to think critically and sharpening their powers of analysis, the college equips them to measure up to the challenges of the future.

    Campus Tour

    Contact Us

     

    Delhi College of Arts & Commerce
    New Moti Bagh, Netaji Nagar,
    New Delhi
    Pin Code – 110023

    Tel: +918447757567, +918447757568
    WhatsApp: +918447757567

    Frequently Asked Questions

    Candidates can call us at  8447757567/68 for submitting applications. Once a candidate provides the required details, an admission counselor will reach out to them to assist with the application process.

    “Excellence is not a singular act but a habit. You are what you do repeatedly”

    With this belief, a set of guidelines in the form of rules and regulations are framed for the students, which are followed by them religiously and adopted as their way of life. These guidelines act as the refining fires helping the students to emerge as confident, promising and polished individuals.

    1. All students must come to the classes on time. The latecomers may not be allowed to enter the premises.
    2. Entry without I-Card is strictly prohibited.
    3. Eatables/Tea/Coffee is strictly prohibited inside the classrooms.
    4. Students will not litter in (or outside) the Campus.
    5. College parking is not allowed for students.
    6. Care must be taken of the College property and no one is allowed to scratch or spoil the tables and chairs or damage any college furniture, write or draw anything on the walls, or in any way damage any article belonging to others. Damage done even by accident or mistake should be reported immediately to the Coordinator as it will invite stern action immediately.
    7. Students should be very polite wherever they go. Use of abusive language/passing filthy or vulgar comments will invite stern action immediately.
    8. It is not advisable to bring to college valuable articles like expensive articles. In case of any loss, the college will not be responsible.
    9. Any kind of gathering/celebration in the classroom or anywhere on the campus is not allowed.
    10. The College reserves the right to terminate any student whose conduct with respect to rules and performance is unsatisfactory.

    Please note that noncompliance with the college rules shall lead to consequences which may also include dismissal from the course and college.

    1) If a student/candidate withdraws the admission before the commencement of the programme, the entire fee collected from the student/candidate shall be refunded to the student after deducting the processing fee which shall not exceed Rs 1,000 /- ( One Thousand Only ).

    2) If a student/Candidate withdraws soon after the commencement of Programme, which shall not exceed a week after the commencement of the programme, then such student/candidate should submit an application in writing to the respective Coordinator of the Programme for which they must obtain an acknowledgement. Upon acknowledgement, the Institute will refund all the refundable deposits, wherever applicable, after deducting the processing fee which shall not exceed Rs 1,000 /- ( One Thousand Only ).

    3) Beyond a week no refund would be entertained.

    4) Receipt for deposits should be carefully preserved and returned at the time of withdrawing admission from the Institute, for a refund (wherever
    applicable).

    • Theory and Practical/Viva exam will be conducted post completion of the programme. Only Eligible students who comply with all internal assignments, projects, and complete fees payment will be allowed to appear for the exam.
    • On satisfying all criteria stipulated by the college, successful students will be awarded their respective programme certificate by the University.
    1. Students will get Assignments/ Projects for completion
    2. Students will be given with necessary tools links/certification links during the progress of the topic.
    3. Book will be provided to study for theory exam conducted post completion of the course.